Luxury ice cream brand, Häagen-Dazs, has announced the launch of its largest campaign ever, across all of its key markets, featuring Academy Award nominee Bradley Cooper.
The 38-year-old arrives at a glamorous dinner party with a pint of ice cream and catches the eye of model Jana Perez.
The campaign captures the sensual, yet sophisticated essence of Häagen-Dazs, a statement from the company said. It establishes the ‘House of Häagen-Dazs’ and conveys its philosophy of iconic luxury and superior craftsmanship much in the way a fashion house would do.
It also includes integrated advertising across TV, press, outdoor and digital media, as well as throughout the 900 Häagen-Dazs Shops worldwide, TradeArabia website informs.
“Bradley Cooper is the first celebrity to appear in a Häagen-Dazs campaign and is a perfect match for the brand, epitomising class and style,” said David Clark, president of Häagen-Dazs. “The new House of Häagen-Dazs campaign will reassert the pioneering, quality credentials of the brand and highlight our pure captivation and craftsmanship.”

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