David Beckham stars in new Guy Ritchie directed H&M underwear advert
07 February, 2013
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Hot on the heels of the announcement last week that he was joining the French side Paris-Saint Germain, David Beckham's newest ad campaign for his bodywear collection for fashion retailer H&M has been released.
The finished article, directed by Guy Ritchie, resembles a film short. Beckham stars as more of an action hero, running through Los Angeles in his boxer briefs and bedroom slippers, even seeming to mimic James Bond actor Daniel Craig's infamous swimming trunk scene in Casino Royale.
Beckham launched a line of undergarments and loungewear in partnership with H&M a year ago, debuting in a Super Bowl ad that featured a scantily clad Beckham in tank top, boxers and his many tattoos.
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